01
Endurance & triathlon
For runners, cyclists and triathletes who need enough energy for the work, a stronger recovery routine and a race plan tested in training.
MarathonUltraIronman
Apply for coachingPerformance nutrition · Built around you
Perform. Adapt. Recover.
Individual performance nutrition coaching for athletes who want more energy, better recovery and an event-day strategy they can trust.
From first-time finish lines to the CrossFit Games.
Who I coach
Training is you knocking on the door. Nutrition decides if someone answers.
Coaching is for committed athletes at every level. You do not need to be elite. You need a goal, a willingness to communicate and an approach that can work in real life.
02
CrossFit & functional fitness
For athletes balancing strength, conditioning and competition weekends, from everyday training through to the highest level of the sport.
TrainingQualifiersGames
03
HYROX & hybrid
For athletes combining running, lifting and body-composition goals without letting under-fuelling quietly limit performance.
HYROXHybridBody composition
What I do
Turn nutrition into part of the training plan.
No generic meal plan. No perfect-food list. We build repeatable structure around your sessions, your appetite, your schedule and the result you are working towards.
Day-to-day coaching
A nutrition operating system built around your real training week. We shape meals, snacks, recovery and hydration around the demands that actually change.
Race & competition nutrition
Carbohydrate loading, pre-event food, during-event fuelling, hydration, caffeine and recovery, all tested before you race or compete.
Gut training
A progressive approach to tolerating more fuel at training or competition intensity, using the products and practical set-up you will use on the day.
Body composition
A measured approach when it supports the goal. We protect training quality, recovery and health rather than chasing the lightest possible athlete.
Hydration & supplements
Individual guidance that separates useful strategy from noise, with clear reasoning behind what is worth using and what is not.
Competition support
Practical plans for multi-event days, travel, heat, short turnarounds and the moments when simple decisions matter most.
How coaching works
Structure, feedback and a reason behind every change.
- 01
Understand
We start with your training, goals, current routine, preferences and the problems that are getting in the way.
- 02
Build
You get a practical structure that makes clear what to do on easy, hard, long and competition days.
- 03
Apply
You test it in real life, with direct support when training, appetite, travel or routines do not go to plan.
- 04
Adapt
Check-ins turn your feedback into useful changes, while education helps you become less dependent on the coach.
Athlete 1 of 14
Who I am
I'm Ste Winrow.
Nutritionist and athlete.
I built Winrow Performance to give athletes useful, honest nutrition support without making food another source of stress.
As a former tennis player turned triathlete, I have experience on both sides of the performance coin: chasing improvement and learning the hard way what happens when the fundamentals, like fuelling, aren't right. A personal experience with Low Energy Availability is what sparked my journey into performance nutrition and shaped how I now coach athletes.
I hold a BSc in Exercise Physiology, a PGDip in Performance Nutrition from the Institute of Performance Nutrition (IOPN) and have worked with hundreds of athletes across sports including triathlon, cycling, CrossFit, HYROX, running, weightlifting and tennis.
At WP, my goal is simple: to help you fuel smarter, perform stronger and recover faster through evidence-informed nutrition coaching that is tailored specifically to you and your lifestyle demands.
BSc Exercise PhysiologyPGDip Performance Nutrition
Education
Understand the reason behind the plan.
Empowerment
Build confidence in the decisions you make.
Autonomy
Become capable without becoming dependent.
Coaching options
Choose the level of intervention your goal needs.
Every level starts with a nutrition strategy built around your training, goals, lifestyle and food preferences. The difference is how independently you want to implement it and how often we review, coach and refine it together.
Included at every level
A personalised nutrition structure, fuelling matched to your training, practical education and guidance for key sessions and events.Bronze
Monthly£149/ month
Clear direction
Who it's for
Self-driven athletes who want expert direction and a clear plan, and are happy to implement it themselves.- Full monthly check-in and updated nutrition strategy
- Clear daily and session-specific actions to implement independently
- Core race and competition guidance
- Access to the Winrow Performance education and resource vault
Silver
Fortnightly£199/ month
Ongoing coaching
Who it's for
You want to be coached through the process, with regular feedback, accountability and help applying the plan.Everything in Bronze plus
- Fortnightly check-ins with detailed feedback and targeted adjustments
- Ongoing coaching to solve real-world barriers and build repeatable habits
- Event-specific fuelling and race plans for target events
- Custom education and resources based on the athlete’s needs
- Quarterly 1:1 performance review call
Most comprehensive
Gold
Weekly£249/ month
Performance partnership
Who it's for
Athletes with a demanding training schedule or race build who want proactive, data-informed coaching with the highest level of intervention.Everything in Silver plus
- Weekly check-ins, proactive planning and comprehensive plan adjustments
- Nutrition mapped around upcoming training demands and key sessions
- Detailed analysis of training, nutrition and performance data
- Plan adjustments as needed within a fluid training schedule
- Monthly 1:1 performance review call
Race & competition nutrition
Event ready. Tried and tested. Proven to work.
Race or competition day should not be the first time you discover whether your food, carbohydrate intake, fluids or caffeine strategy sit well. We work backwards from the event and test the important details in training.
- Carbohydrate loading and pre-event meals
- Fuelling and hydration targets you can execute
- Product choices, logistics and contingency plans
- Event-day timing and post-event recovery
One-off support
Race & Competition Pack
A complete event-specific strategy, built and refined with you before you race or compete.
£399one-offStart now
Request more info Need one focused conversation?
60-minute nutrition consultation
Bring a specific problem, training block or event. Leave with clear priorities and practical next steps.
£99one-offBook a consultation
Common questions
Before you apply.
Do I need to track calories?
No. Tracking can be useful for some athletes and unnecessary for others. We use the least complicated tool that gives us the information we need.
Will I get a meal plan?
You will get structure, targets, timing guidance and practical food ideas. The aim is a flexible system you can use, not a rigid list that falls apart when life changes.
Do you only coach elite athletes?
No. I coach committed recreational athletes through to international competitors. The standard is willingness to engage with the process, not the level you currently compete at.
Can coaching include body composition?
Yes, when it is appropriate for your health, training and goal. We pursue it in a way that protects performance rather than treating the lowest possible body weight as the objective.
Ready to perform?
Give your training the nutrition support it deserves.
Tell me what you are training for, what is not working and where you want help.
Start the conversation